Brand reinforces commitment to women in menopausal phase with this new skincare product just for them

VICHY Laboratoires has taken a step towards responding to the special skincare needs of women in the peri- and post- menopausal phase by developing an innovative serum that help to meet the needs of aging and imbalanced skin. Vichy’s Neovadiol Meno 5 Serum, was laucnhed on The World Menopause Day, is the first available product in a range developed for peri- and post-menopausal skin. The serum is formulated with dermatological ingredients to help replenish the skin and reveal a radiant looking complexion.

Talking about the launch, Minh-Dan Tran, Senior Vice President and Head of Brand, VICHY Laboratoires USA said, “The latest addition to our growing line of targeted and efficacious serums, Neovadiol Meno 5 Serum for Peri & Post Menopause celebrates the skin of women in this transitional life stage. This illustrates the brand’s commitment to developing products that are designed to treat skin concerns at all stages of life. As a doctor-founded and recommended skincare brand, VICHY’s formulation charter is both rooted in and backed by science to ensure clinically-proven results.”

Science behind Neovadiol Meno 5 Serum

The lightweight oil-in-water serum is certified with dermatologists and specifically formulated to meet the needs of these skin changes, with an effective combination of dermatological ingredients. It contains actives like ProXylane, Vichy Volcanic Water, Cassia Extract, Vitamins B3, C & E and Omega 6 & 9.

Key active ingredients of the new serum

ProXylane^®, a sugar protein hybrid derived from xylose, developed by L’Oreal for firmer skin and less visible wrinkles.

Cassia Extract to plump and provide firmness to skin.

Vitamins B3, C and E to help prevent oxidative damage.

Omegas 6-9 that replenish moisture on dry skin, creating a protective lipid barrier.

Vichy Volcanic Water to build a stronger skin moisture barrier and protect against exposome aggressors.

According to dermatologists, hormonal variations that occur leading up to and during menopause may lead to reduced collagen and lipid production in the skin and can cause increased dryness and wrinkles. So, the serum targets this problem. The actives work together to deeply nourish and firm the skin while improving the look of dark spots and wrinkles and boosting radiance.

Benefits of the serum

According to Minh-Dan Tran, these actives have been clinically proven to be highly efficacious. At the end of a two-month clinical study of post-menopausal women, 98% of participants agreed their skin appearance looked smoother, while 96% felt their skin was nourished and 92% noticed a more even skin tone.

To use, apply several drops of the serum in the morning and evening on cleansed skin as the first step in a skincare routine. Shake well before use to mix the bi-phase, oil-in-water formula. Follow with moisturizer and use under SPF during the day for best results.