Packaging manufacturers need to look out for consumer demand for environment-friendly, clean and unique products

With increasing consumer awareness about selfcare has led to the increased demand for skincare and hair care products over the last few years which in turn has led to impressive growth of the cosmetic packaging market. The cosmetic packaging market is expected to grow at a CAGR of 4.6% annually for the next 9 years. According to the research firm Market.us, the cosmetic packaging market size is projected to surpass around USD 57.1 billion by 2032. The growth is seen to be due to the increasing demand for different types of beauty products and eco-friendly, sustainable packaging.

Product innovation will drive packaging growth

Within this, there are going to be various factors that will drive the growth of the growth in the packaging market. The demand for innovative skincare, haircare and makeup products will drive the growth of different packaging styles and advanced pack designs. Unique, modern, sustainable, colourful shipper cartons, bottles and cases are going to be used by various beauty brands to create product and brand identity. In fact, experts see these packing styles influencing buyer preferences and overall market growth. Innovative, easy to use packaging will be important to attract consumers and drive the growth in the coming years.

Call for sustainability and eco-conscious products

With increasing consciousness about climate change and pollution caused by empty bottle and plastic packaging, consumers are calling out products and brands that are not using bio-degradable, environment-friendly packaging. This major global market demand has forced many brands to redefine their packaging strategy. This in turn is increasing demand for sustainable packaging material. Market.Us report says that the introduction of eco-friendly packaging had and will have a significant impact on the industry’s overall growth. The packaging industry’s growth is also dependent on innovation in its product lines.

New format makeup products will force packaging companies to get creative

According to Market.us report, post covid relaxations, there is an increased demand for makeup products. With more disposable income at hand and change in lifestyle pattern, consumers are going back to using makeup. Two major trends are driving this space – demand for the multi-use makeup products and the increasing use of makeup by men. This is requiring brands to pick packaging formats that will meet the needs that the two trends are putting forth.

Restorative bundling solutions by brands will require innovative packing

A new kind of market is emerging fast for the cosmetic packaging especially in skin care and hair care segment. We are talking about restorative bundling where brands are creating a complete solution for the customers and selling the products together. Beauty products companies are updating their product plans and bundling their products creatively to attract more clients. This calls for packaging manufacturers to develop solutions that highlight a product line. According to Market.US the competition in restorative bundling is growing rapidly among beauty brands, creating a healthy environment for market development. The more creative the design the better the chances of brands opting for the solutions.

Clean minimalist approach with eco-conscious sensibilities will sell better

Current end user mood is inclined towards bottles and packs that have simple lines and look neat on their dresser. That means innovative package designs that have minimalist aesthetics and earthy tone to them will be in demand from brands. Creating products that meet that aesthetics will help packaging manufacturers grow in the coming years.

Emergence of D2C brands will drive the market for packaging

Changing lifestyles and increasing disposable income in emerging economies like India offer huge opportunities for the cosmetic industry to grow. The demand for cosmetics has been boosted by e-commerce’s growth and increased internet penetration in urban and rural areas. Online platforms have been used by many companies to sell their products. In fact, India has of late seen the emergence of the D2C beauty brands that are leveraging the popularity of e-commerce and social media to sell their products. This has influenced the growth of the packaging sector and will continue to do the same in the coming years.