Gurgaon-based, online beauty retail company, Boddess Beauty and House of Beauty has promoted the company’s co-founder Mansi Sharma to the role of Creative Director. In this new role, Sharma will have a pivotal role in nurturing and expanding the portfolio of private-label brands within Boddess Beauty.

Talking about the new role, Mansi Sharma said, “I am thrilled to assume the role of Creative Director at Boddess Beauty. I am deeply passionate about storytelling, product development, and brand launches. In my new capacity, I will be spearheading innovation and growth within our private-label portfolio, expanding its presence throughout the country.”

Sharma has an extensive knowledge and experience in brand innovation and development. Her prior experience at the prestigious Eff Creative Group, an INC. 500 listed creative agency headquartered in New York, has equipped her with a diverse and extensive background in branding and marketing across various industries, including beauty, fashion, health and wellness, and finance. Notably, Sharma led the establishment of Eff Creative Group’s APAC headquarters in Southeast Asia, based in Singapore, where she served as a director. 

“Boddess Beauty’s mission is to introduce world-class innovative products, brands, and beauty practices to aspiring consumers across India. Our private-label products are deeply attuned to the specific needs and concerns of Indian skin. We are dedicated to offering products that cater to the unique requirements of our customers. My passion for branding stems from a love for products and the potential they hold to truly enhance people’s lives, whether in the beauty industry or beyond,” added Sharma.

According to the company, her experience in both international and regional markets positions her ideally to lead creative initiatives at House of Beauty. Sharma holds an MBA from MIT Sloan School of Management and a Bachelor’s degree in Political Science with a Minor in Psychology from New York University.

Her creative vision is firmly rooted in the belief that every brand and product has a compelling narrative at its core. Drawing inspiration from her love for films and literature, she aims to infuse this philosophy into every aspect of her role at Boddess Beauty. Her mission is to redefine conventional beauty standards, addressing issues such as ageism and colorism while advocating for inclusivity and diversity within the beauty industry.