Body Cupid Pvt Ltd, the parent company of WOW Skin Science, WOW Life Science and Nature Derma, has added a new brand to its portfolio with Color Cupid. It is a multi-functional makeup range that is specially designed for the Gen Z and Millennial audiences.

The new makeup brand looks to celebrate the individuality of each user with tagline “Love every shade of me”. With thisColor Cupid aims to empower users to embrace every aspect of their identity, encouraging self-expression and individuality beyond conventional beauty standards.

“With this launch, we aim to revolutionise the beauty industry by bridging the gap between your inner world and outer expression, helping you find the look that reflects who you are, without seeking validation or judgment,” said Manish Chowdhary, co-founder of Body Cupid.

The company launched the brand to make most of the demand for accessible makeup for teens, young adults and Gen Z categories. “We wanted to make good quality makeup accessible to the Gen Z consumers, as there a huge potential for quality makeup that allows experimentation. We understand GenZ’s desire for experimentation and self-discovery, and this is where Color Cupid comes into play,” added Chowdhary.

The brand has collaborated with leading makeup artists to create a range of differentiated, high-quality cosmetics that are versatile and accessible. Color Cupid encourages individuals to revel in their unique beauty beyond conventional standards. Launching with an extensive range of nearly 40 SKUs across face, eyes, and lips categories, Color Cupid offers a comprehensive range of products.

The eye portfolio includes Kajal and Eyeliner, while the lip portfolio features Bullet Lipstick, Liquid Lipstick, and India’s first Lip Duo – a unique combination of liquid lipstick with tinted lip balm. The face portfolio comprises Foundation, Primer, BB Cream, and a Makeup Remover, providing versatile, high-performing options.

Chowdhary explains, “We believe makeup should celebrate every facet of your identity, empowering you to love every shade of yourself. Our goal is to offer innovative, user-friendly products that enhance your natural beauty while simplifying your makeup routine. Color Cupid supports and champions the individuality of our consumers, encouraging them to embrace their unique beauty stories with confidence and joy.”

Color Cupid’s products will be available both online, through platforms like Amazon India and offline, spanning over 300 beauty advisor-led stores and 1000+ makeup stores. The brand will focus on key regions such as East India, Delhi NCR, Punjab, Lucknow, Mumbai, Pune, and Vadodara.

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